REPRESENTATION AND AUDIENCE
PSYCOGRAPHICS
The ethos of our band is based around young, energetic teens. This will hopefully attract fans of pop/house music who like artists such as David Guetta, Major Lazer, Pia Mia, ect. The message is about expressing yourself through dance, using emotions and having fun as you are only young once. The psychographics our band will target are Explorers and Reformers because they don't want to be tied down or restricted and through our music they will express this and have freedom.
DEMOGRAPHICS
Our band will target the full range, however it will have emphasis on teenagers and people aged around 12-28 and categories C-E- who have more time to listen to music and up to date with todays style of music. Also they are able to let loose and have fun after school/work.
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