Step 2-Task 4,5&6

Persuasive Strategies

 

 

Pathos- is a quality of an experience in life or a work of art that stirs up emotions of pity, sympathy and sorrow. Pathos can be expressed through words, pictures or even with gestures of the body. This is effective because it catches the audience attention and makes they feel empathy which persuades them to help. For example this advert shows a picture of a boy who doesn't look that great and the audience especially parents would want to help because they can imagine what it would be like if it was their child who needed help.

 

 

Logos- is persuading by the use of reasoning. the use of statistics is popular. focusing on facts, recorded evidence, historical data also by studies and surveys. This is effective because it makes the advert more real and effective because you can see what exactly is happening in the world. For example this advert is showing how tobacco is bad and how it can kill which puts things into perspective for people that smoke and tells them that if they don't stop that they will just be another percent added to the total.

 

 

 

 

Ethos- is convincing by the character of the author. we tend to believe people whom we respect by using someone of authority. it also includes testimonial and appeals to fundamental rights. This is effective because people look up to there idols and if they have something and they say that it is good and that we should buy it then people will just because they said to and whats good for them is great for us. For example Jennifer Anniston is promoting smart water and because she is a very well known actress people will follow what she does.

 

 

 

 

 

 

Step 2-Task 2&3

Different Ways to Advertise

Step 2-Task 1

Research and Planning- Advertising

 

CAMERA SHOTS CERTIFICATE

 

 

 

Reading and Film Coursework Re-draft

TEST (RE-DRAFT)

TEST (RE-DRAFT)

 

1.    What is a Media Institution?

A company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.

2.    Give an example of a negative stereotype.

All blondes are dumb. 

 

3.    Give an example of a positive stereotype.

Men are stronger than women.

4.    What is the difference between denotation and connotation.

a denotation is a dictionary meaning of a word and a connotation is the emotional or cultural meaning.

5.    TV is an example of a media platform – name 3 others.

magazine

radio

newspaper

6.    The Hypodermic Needle Theory is the idea that media audiences passively believe and act upon what they read, see or hear in the media. To what extent do you think this is true or untrue? Give examples to support your answer.

I think this is true because the media can be very persuasive and is a very powerful way of intimidating people and influencing their decisions. there are lots of world trends such as the ice bucket challenge and the no make up selfie, also fashion trends.

7.    Name 3 camera SHOT TYPES.

establishing shot

mid-shot

close up shot

8.    Name 3 camera ANGLES.

eye-level angle

high/low angle

birds eye view angle

9.    Name 3 camera MOVEMENTS

tilt

pan

dolly

10.                       Name 3 TRANSITIONS (EDITS)

cut

fade in/out

iris

11.                       What is mise-en-scene?

the arrangement of actors and scenery such as set costumes make-up and lighting.

 

12.                       List all of the NRS social categories.

 

Grade	Social class	Chief income earner's occupation
A	upper middle class	Higher managerial, administrative or professional
B	middle class	Intermediate managerial, administrative or professional
C1	lower middle class	Supervisory or clerical and junior managerial, administrative or professional
C2	skilled working class	Skilled manual workers
D	working class	Semi-skilled and unskilled manual workers
E	non working	Casual or lowest grade workers, pensioners, and others who depend on the welfare state for their income

13.    Identify 4 different lighting techniques

back
fill
key
camera

 

 

 

 

14.                       Define Media Convergence – give a specific example.

 

Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. for example, you can read newspaper articles online.

15.                       Who is responsible for putting age classifications on films and games in the UK and the US?

The British Board of Film Classification for the uk and the entertainment software rating board for the us.

 

 The PEGI labels appear on front and back of the packaging indicating one of the following age levels: 3, 7, 12, 16 and 18. They provide a reliable indication of the suitability of the game content in terms of protection of minors. The age rating does not take into account the difficulty level or skills required to play a game.

The Classification and Rating Administration (“CARA”) issues ratings for motion pictures exhibited and distributed commercially to the public in the United States, with the intent to provide parents information concerning the content of those motion pictures, to aid them in determining the suitability of individual motion pictures for viewing by their children. CARA will rate any motion picture at any time before or after it is exhibited or distributed in the United States.