Step 2-Task 8

My product

What is it ?-

My product is a 'Brain Writer'. it is a pen that writes what you think. the way it works is that you wear a headband that  detects what you are thinking and transmits the information to the pen. The pen itself has different fonts and sizes that you can pick from by selecting it on the pen. You can also choose they colour you want to write in. There is also ink refills that are available that last 10 times longer than any original pen ink.

Prices- 

The price for this pen will be £49.99.

You can also by ink refills for £14.99.

Target audience- 

This pen is recommended to be used by any person over the age of 10, unless they're parents allow them to. The pen is easy to use and eco-friendly. The headband can be adjusted to fit the owners head. This pen is useful to secondary students especially those who have exams. it also helps people that cannot use their hands to write or find it very difficult.

Advertising- 

Print: I will use print adverts, to put in newspapers and magazines to attract adult customers to use the product when they are at work and for leisure. These print adverts will have a bright background so that people can see it. Also I will use big fonts so that everyone can read it and that it stands out beyond other duller adverts in the magazine or newspaper.

TV: I will put up an advert on the so that a wide range of people can see the product and create more customers. This advert will describe all of the features of the product and I may put a promotional code of they buy it from seeing the advert. By doing this it would get my product out in the public and help will revenue.

Billboards: I will use billboards to display my product. These would be shown in popular towns and cities to attract different kinds of customers. The advert would be big, bold and bright as it would attract the readers attention. 

Social media: I will use social media to advertise my product as it is an effective way of putting your product into the world. Social media is also the new trend that everyone uses today. This means that it would attract many people of different cultures and gender to buy the product and make it more popular. People can also share the product with others through social media to get more interest.

Radio: I will produce a radio advert for my product. This is because many people listen to the radio at home, at work and mostly in the car. This will help product to gain more popularity and to make revenue. Also certain words trigger people's brains and people can picture the product from certain words without even seeing the product before. You may even put a promotion on the radio for customers to buy your product.